A Conversation on Ethnic Media and NYC

Last week the City Council held a hearing to address the state of community and ethnic media and to discuss how to keep the sector afloat. City ads go primarily to the big papers, as Council member Antonio Reynoso noted: “The city spends more money on the Daily News and the Post than in all the ethnic media combined.”

Of the $20 million the city spent on advertising in media outlets between 2013 and 2015, only $2.5 million of that went to ethnic publications, with the rest going to mainstream outlets, City Comptroller Scott Stringer found.

Not a single African publication was among the top 40 publications receiving ad money from the city, Isseu Diouf Campbell, the founder of Afrikanspot.com, pointed out during a BRIC TV segment on the hearing. She is joined by Gustavo Martinez Contreras, a former sports reporter for El Diario, in the BK Live episode above.

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