A Korean Brand Name Inspired by an Irish Poem

Innisfree opened its first U.S. store in Union Square on Sept. 15. (Photo via Innisfree USA/Instagram)

The recent opening of a Korean beauty store in Union Square caught the eye of Irish Central reporter Frances Mulraney not for its green tea serum or volcanic masks, but rather its name – Innisfree, taken from Irish poet William Butler Yeats’ “The Lake Isle of Innisfree.”

The Manhattan location marks the budget brand’s first foray into the U.S. market. Go to Irish Central to read how a company that sources most of its ingredients from the Korean island of Jeju drew inspiration from the small Irish island of Innisfree.

Leave a Reply

Your email address will not be published. Required fields are marked *